Getting Your Business Fit
I love the new year: a new start, a clean slate and of course, new year resolutions! Resolutions are great; they can be a powerful catalyst for change in your life, whether that means kicking a bad habit or embracing a good one. But unfortunately, the majority of people give up on their new year resolutions. As a business owner, it’s important you don’t fall into this same pattern; you have to set realistic, measurable goals that you are 100% committed to achieving.
Have you ever had a friend say there were going to lose two stone in the new year? Happy for them, you encourage them toward their goal of being fitter and healthier. However, as you watch them you notice they aren’t heading to the gym or even out for a walk, and they aren’t changing their lifestyle to curtail food and drink intake on the weekend. Just as there is no point in setting a goal to lose weight if you aren’t going to make lifestyle changes to increase activity and reduce calorie intake, there is no point in setting a goal for your practice if you aren’t prepared to make changes and take immediate, active steps toward that goal.
Take, for example, a business owner who says they want to double revenues in the next year. If the business owner makes NO changes to the way he operates his business, do you think he will be successful? Of course not. But if he develops a strategic marketing plan, invests time, staff and financial resources into marketing, ensures that all employees understand the importance of the marketing plan and takes regular time out of his week to review progress and make necessary changes to the plan, he will be setting both himself and his business up for success in the new year.
Looking for ideas or new year resolutions for your practice? Here are some ideas to get you started, along with some actionable steps to ensure success. But don’t forget to dream big; your goals need to be realistic, but that doesn’t mean they shouldn’t push you beyond your comfort zone.
- Improve website content: research competitors’ websites and industry best practices, and then rework content accordingly
- Collect customer feedback to better understand customer experience: provide patient feedback cards at each appointment with incentive to return and have a social media campaign with a prize opportunity for those willing to complete a survey
- Increase patient base by 10%: Provide a refer-a-friend incentive to existing patients, increase web presence through social media so that brand is first to mind for new patients, provide a “We miss you” discount opportunity to former patients
- Improve customer experience: Train staff to understand how to interact with patients to maximise experience, implement some improvements gleaned from your feedback survey, improve website functionality
Henry Ford once said, “Failure is simply the opportunity to begin again, this time more intelligently.” Let’s all commit to beginning this new year more intelligently.