How do you maximise patient retention? What influences patient retention?
In any business, a customer will potentially come back to you again if they are happy with your services, and they are happy with the fees for those services. But it should never be assumed that they will automatically come back when they need to. There has to be a plan of action in place to maximise patient retention, so in addition to customer satisfaction we must also consider marketing to encourage people to come back again to the practice
Simon Knox Limited has worked with clients in many different business sectors over the years. The definition of marketing is no different whether you are a dentist or a decorator, an endodontist or an electrician, an orthodontist or an optician. Your marketing needs to reach out to new patients, but it also needs to reach out to existing patients, helping you maximise patient retention.
Marketing is also about every point of contact with your existing patients, and that includes written correspondence, electronic correspondence and visual communications.
Having effective communications strategies in place and training all your staff to say the right things can have a significant impact on how frequently your patients attend and how long they remain as patients of the practice.
We have worked with dozens of dental practices to help them understand the importance of appointment book management,patient marketing and patient retention. We regularly help practices increase annual revenue by as much as £50,000. Our goal is simple: to help you attract, retain and treat your patients in a more profitable manner than ever before. Our combined expertise in this area has allowed us to develop a programme of coaching that is guaranteed to increase your profitability.
Do you have a practice-wide patient retention strategy, understood by the entire team, that is in place to ensure existing patients come regularly and remain loyal to your practice?
Call me today on 07860 476 358 for a chat.