How do you maximise patient retention? What influences patient retention?
In any business, a customer will potentially come back to you again if theyare happy with your services, and they are happy with the fees for thoseservices. But it should never be assumedthat they will automatically come back when they need to. There has to be a plan of action in place tomaximise patient retention, so in addition to customer satisfaction we mustalso consider marketing to encourage people to come back again to the practice
Simon Knox Limited has worked with clients in many different businesssectors over the years. The definition of marketing is no different whether youare a dentist or a decorator, an endodontist or an electrician, an orthodontistor an optician. Your marketing needs toreach out to new patients, but it also needs to reach out to existing patients,helping you maximise patient retention.
Marketing is also about every pointof contact with your existing patients, and that includes writtencorrespondence, electronic correspondence and visual communications.
Having effective communications strategies in place and training all yourstaff to say the right things can have a significant impact on how frequentlyyour patients attend and how long they remain as patients of the practice.
We have worked with dozens ofdental practices to help them understand the importance of appointment book management,patient marketing and patient retention. We regularly help practicesincrease annual revenue by as much as £50,000. Our goal is simple: to help youattract, retain and treat your patients in a more profitable manner than everbefore. Our combined expertise in this area has allowed us to develop aprogramme of coaching that is guaranteed to increase your profitability.
Do you have a practice-wide patient retention strategy, understood by theentire team, that is in place to ensure existing patients come regularly andremain loyal to your practice?
Call me today on 07860 476 358 for a chat.