Simon Knox Limited has worked with clients in many different business sectors over the years. At the end of the day, the definition of marketing is no different whether you are a dentist or a decorator, an endodontist or an electrician, an orthodontist or an optician - you need to be continually sought after by new clients and you need to ensure you maximise your client retention.
Marketing is not just about finding new patinets. It's about every point of contact with your existing patients and that includes written, electronic and visual communications. But it also includes every other time your patients, and potential patients, meet a member of your team or see your name or brand anywhere.
If your business revolves around an appointment system, optimising the use of your appointment book is of paramount importance to the profitability of your business. Filling those appointments books largely depends on how your communicate with potential new patients and how you reach out to your existing ones as well.
Having effective communications strategies in place and training all your staff to say the right things can make a massive difference to how effective your day to day appointment system is.
We have worked with dozens of dental practices to help them understand the importance of appointment book management, patient marketing and customer care. We regularly help practices increase annual revenue by as much as £50,000. Our goal is simple: to help you attract, retain and treat your patients in a more profitable manner than ever before. Our combined expertise in this area has allowed us to develop a programme of coaching that is guaranteed to increase your profitability. Just increasing your appointment bookings by 30 minutes per day could put an extra £10,000 in your bank account each year. We can help you achieve that and much more.
Do you have a practice wide marketing strategy, understood by the entire team, that is in place to maximise patient retention and ensure existing patients willingly and frequently refer you to others? If not, then call me today to discuss what can be done.